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Info about the study: Develop your business through partnerships
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Partnership Management is resolutely business-orientated. A white paper to better understand its role and its issues through a snapshot of the management of the partnerships in companies, a barometer of development since 2005. Analysis from different angles:
- The challenges of partnership strategies - The internal organisation and the structure of the partnership management - Partner selection and implementation - The operation and monitoring of a partnership relationship.


For Executive Management and Sales Departments wishing to organize their strategic Alliances; for Partner Directors who wish to organize their teams and obtain a benchmark for their functions and tools for reporting on and managing their partners.


Executive Management, Sales Departments and Partnership Management will find in this study elements of comparison for their partnership strategies, key statistics, and lines of thought for creating a Partnership Management if it does not yet exist in their own company. Faithful readers of previous editions of the study will see the evolution of the role of strategic Alliances in the increase in a company’s turnover and learn from existing models to define a new sales strategy.


The study on Partnership Management which have been undertaken by the private consulting firms Kurt Salmon and A2Partner since 2005, every 2 years allow us to see how companies select, recruit, manage and retain their strategic partners. Partnerships managers explain their expectations, tell us about behind the scenes of their partner training, their reporting tools, and the steps they take to assess their business impact through established Alliances.
Other Information
Editor Ineum-Kurt Salmon / A2P
Publishing Date Q4-2010
Type of analysis: Expert white paper
Analyst: Kurt Salmon (ex Ineum Consulting) : Fabrice Albizzati, Associate Partner & Marco Lopinto, Associate A2Partner: Anne Flavin, Manager & Laurence Dugué, Associate
Number of pages: 29 pages
Format: File in PDF format
Delivery Mode Delivered by email with download link, you must be a member of the platform to download the synthesis. Becoming a member is free.
Range of prices Free for members (membership is free!)
Language : French

Study Price:
Free
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Free
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A2Partner
compuBase Consulting
compuBase consulting / EuroCloud
Ipemed
Marketor
ONTSI
PartnerVIP

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Partnership Management is resolutely business-orientated. A white paper to better understand its role and its issues through a snapshot of the management of the partnerships in companies, a barometer of development since 2005. Analysis from different angles:
- The challenges of partnership strategies - The internal organisation and the structure of the partnership management - Partner selection and implementation - The operation and monitoring of a partnership relationship.
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